Contact Me

 

 

2/55 Murray St
Prahran, VIC, 3181
Australia

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COMMUNICATIONS STRATEGY - PORTFOLIO

Prior to commencing my Interior Design studies at RMIT, I was a communications strategist with 15 years’ experience. 

My initial career was in consumer research, followed by roles in leading communications agencies. 

These roles involved developing and selling in recommendation to Marketing Directors to invest their annual advertising budgets of up to $21M.

Once approved, I would manage their investment throughout the year & reporting on key business metric improvements.

I have created communication strategies for leading brands, including a Media Federation of Australia Award winning campaign.

MEDIA / COMMUNICATIONS STRATEGY ROLES

Senior Communications Strategist (Contract)

OMD

April 2014 – December 2014

Part time role working on new business pitches & communication strategy development.

Senior Communications Strategist

Starcom Mediavest

January 2012 – January 2014

Working across the Lion Dairy & Drinks portfolio of FMCG brands, including Pura, Dairy Farmers, Dare iced coffee, Big M, Daily Juice & Yoplait.

Media Strategist

OMD

January 2008 – December 2011

Driving the strategic communications direction of key market leading brands, across the Entertainment, Retail, Home Improvement categories. Clients included Village Roadshow Films, BUPA, Home Hardware, Dulux, Sensis & Austereo.

Business Manager

OMD

June 2007 – January 2008

Communications planning and implementation role on the Roadshow Entertainment account.

Account Manager

Zenith Optimedia

February 2003 – October 2006

Communications planning and implementation role on the Victorian Government account. Behavioral change, recruitment & direct response style campaigns, for Department of Human Services, Cancer Council, Department of Education, Department of Justice, Metlink & TAC

CONSUMER RESEARCH ROLES

Consumer & Market Insights Manager

Publicis Mojo

October 2006 – June 2007

Uncovering insights for Garnier, through competitive & consumer research.

Communications Researcher

Zenith Optimedia

January 2002 – February 2003

Staff training of all media research tools, and management of proprietary research projects.

Victorian Client Service Assistant Manager

AGB Nielsen Media Research

December 2000 – January 2002

Client service executive

Nielsen Media Research

December 1998 – December 2000

Market Researcher

NCS Australasia

June 1997 – December 1998