COMMUNICATIONS STRATEGY - PORTFOLIO
Prior to commencing my Interior Design studies at RMIT, I was a communications strategist with 15 years’ experience.
My initial career was in consumer research, followed by roles in leading communications agencies.
These roles involved developing and selling in recommendation to Marketing Directors to invest their annual advertising budgets of up to $21M.
Once approved, I would manage their investment throughout the year & reporting on key business metric improvements.
I have created communication strategies for leading brands, including a Media Federation of Australia Award winning campaign.
MEDIA / COMMUNICATIONS STRATEGY ROLES
Senior Communications Strategist (Contract)
April 2014 – December 2014
Part time role working on new business pitches & communication strategy development.
Senior Communications Strategist
January 2012 – January 2014
Working across the Lion Dairy & Drinks portfolio of FMCG brands, including Pura, Dairy Farmers, Dare iced coffee, Big M, Daily Juice & Yoplait.
January 2008 – December 2011
Driving the strategic communications direction of key market leading brands, across the Entertainment, Retail, Home Improvement categories. Clients included Village Roadshow Films, BUPA, Home Hardware, Dulux, Sensis & Austereo.
June 2007 – January 2008
Communications planning and implementation role on the Roadshow Entertainment account.
February 2003 – October 2006
Communications planning and implementation role on the Victorian Government account. Behavioral change, recruitment & direct response style campaigns, for Department of Human Services, Cancer Council, Department of Education, Department of Justice, Metlink & TAC
CONSUMER RESEARCH ROLES
Consumer & Market Insights Manager
October 2006 – June 2007
Uncovering insights for Garnier, through competitive & consumer research.
January 2002 – February 2003
Staff training of all media research tools, and management of proprietary research projects.
Victorian Client Service Assistant Manager
AGB Nielsen Media Research
December 2000 – January 2002
Client service executive
Nielsen Media Research
December 1998 – December 2000
June 1997 – December 1998